Thursday, October 31, 2019

How can powerful people affect the lives of people who do not have a Essay

How can powerful people affect the lives of people who do not have a lot of power - Essay Example Indeed, the two generations have distinct needs, objectives, views, perception of life, and communication techniques. Most specifically, the communication between the two generations is not successful as the rarely agree on anything. Ideally, the older generation disregards the younger generation by condemning what the later does. In fact, we can see Miss Emily dismissing the modern generation of the town. Faulkner quotes that, â€Å"So she vanquished them, horse and foot, just as she had vanquished their fathers thirty years before about the smell† (Barnet 420). More so, we can establish the tax disagreement between Miss Emily and the new generation who wanted her to pay the debt after disputing the earlier arrangement, which exempted her from paying taxes in 1894 (Barnet 419). According to the short story, A Rose for Emily, â€Å"She refused to acknowledge that the old arrangement might not work anymore, and flatly refused to pay† (Barnet 423). Indeed, she was dissati sfied with the new arrangement. Her blatant refusal depicts a disregard and disrespect of the new generation. Moreover, when the mayor and his new administration visited Miss Emily, she despised them and did not interact or welcome them to her house (Barnet 421). Actually, Faulkner claims, â€Å"She just stood in the door and listened quietly until the spokesman came to a stumbling halt† (Barnet 421). On the other hand, we can see Connie disagreeing with her mother who actually scolds and nags her for admiring herself in the mirror (Barnet 481). However, Connie ignores her criticism and spends most of her time in clubs. Notably, the looks of Connie’s mother were long gone. Connie’s mother disregards Connie’s ability and urges her to behave and dress like her elder sister. Oates claims that Connie’s mother always lamented Connie by stating, "Why don't you keep your room clean like your sister? How have you got your hair fixed—what stinks? Hai r spray? You don't see your sister using that junk† (Barnet 481). Furthermore, the two generations do not communicate effectively as we can see the mayor and his new generation communicating ineffectively with Miss Emily who never responded to their letters, notices, and mails. Indeed, Faulkner asserts, â€Å"Each December we sent her a tax notice, which would be returned by the post office a week later, unclaimed† (Barnet 423). As such, the new generation gave up on getting any information from Miss Emily. At the same time, we can confirm that the decisions made by those in power do not reflect the best interests of all. Indeed, the powerful seek to satisfy their needs and those of their colleagues with total disregard of the less powerful in the society. For instance, we can see Colonel Sartoris, the mayor hatching a plan to exempt Miss Emily from tax from the death of her father on into perpetuity (Barnet 419). Indeed, Colonel Sartoris cheated the general society tha t Miss Emily's father loaned the town some money, which Miss Emily can only recover by being tax exempted (Barnet 419). Such a move did not suit the interests of all as it denied the town huge resources that can add some benefit to the society. As such, we can see the new mayor reversing that arrangement for the benefit of the people. Moreover, we can see the authorities refusing to confront Miss Emily on the strong stink coming from her

Tuesday, October 29, 2019

Human Resource Management in Canada Essay Example for Free

Human Resource Management in Canada Essay The human resource department of any company plays a significant role to the advancement of its employees as well as the increase of the company’s profits and improvement of the manner of production. Although the process of hiring employees may appear to be a simple task, the execution thereof as well as the complications and intricacies involved in the process is not that easy to counter. The job of the human resource department, according to Dessler and Cole is two-fold. First the human resource is responsible for the handling of the hiring of employees. They assess the qualifications of the employees and determine if their skills and capabilities are suited for the job that they are applying for. It is essential that the human resource adequately match the capabilities and educational attainment of the applicant as this will benefit the company in the long run. Hiring employees who cannot deliver the expectations of the company from them will not only be problematic, it will also unjustly drain the resources of the company. Another role of the human resource is to employ individuals who will meet the strategic goals of the company. Going over the qualifications of an applicant is not enough in order to complete the task of hiring. There must be a suitable position for him and the placement of this individual to such position should be made not just because of pure discretion but also in order to meet the goals of the company. There should be human resource planning in order to anticipate the future needs and demands of the company. Without this process, it will be more difficult for companies to combat the different challenges that may hamper their path to success. Having strategic goals mean evaluating the available resources of the company and the needs thereof. This is important so as to avoid the creation of redundant positions and it will also allow the employees and the management to maximize their skills and resources respectively. There are several ways and means in order to plan for the human resource needs of a company. Among these ways are the quantitative techniques for forecasting and the two qualitative techniques which are utilized for forecasting demand. Aside from setting the strategic goals of the company, there is also a need for the human resource department to go through job analysis. Through the job analysis, the people from the human resources department of a company will investigate and collect data regarding the needs of the company. Dessler and Cole have indicated six steps in order to complete the process of job analysis and they are as follows: determining the information that will be assessed, collecting background information, selecting the positions as well as the jobs that will be analyzed, collecting the available data, reviewing the information which are collected with the superiors, and developing the specifications of the job as well as the job descriptions. After the creation of a plan, recruitment and the assessment of the qualifications of the applicant, the human resource department goes through reference checking. This is very essential as the process will spill relevant information about the applicant. Once the human resource is satisfied with the qualification and the information gathered about the applicant, the latter will go through a training period. This process will show whether or not the applicant is capable of meeting the expectations from him. Orientation follows after the hiring. Through the orientation process, the newly-hired employee become knowledgeable with the do’s and dont’s in the company and for them to be fully aware of the systems and procedures. The job however of the human resource does not end in the hiring of the employee. Just like a guardian, the human resource continuously oversees the performance of the employee. Such performance will be used as the basis of the employee is entitled to a promotion or to the assignment of different tasks. Overseeing the performance of the employee is not limited to his work productivity. Other factors such as work ethics and the way the employee deals with his superiors, subordinates and other co-employees will also be assessed. The information gathered in this process may be instrumental in deciding issues which may concern the employee in the future. In addition to the task of overseeing the employees, it is also the job of the human resource to determine the ways and means to motivate employees and improve their performance. Among these methods are the appraisal and giving of additional pay or benefits to those who have exhibited excellent performance. Coming up with effective incentive plans may increase the productivity of the employees and yield to the increase in profits that employers are looking for. In the creation of such plans, the interests and needs of the employees should be taken into consideration in order to attain the greater success rate. In order to determine what the employees desire, it is important that the human resource make an effort to establish good communication relations with them. Good communication as well as the imposition of proper and fair treatment may help the company in avoiding labor cases. The human resource should take an extra effort to make sure that the employees are short changed by the company or the other way around. The human resource should make sure that the employees’ rights are not being violated. The role that the human resource undertakes is very important to the advancement of the company since they handle all matters which concern the employeesthe life blood of every company. Without the human resource, the company may face great difficulties in attaining the progress that it desires.

Saturday, October 26, 2019

Market Segmentation Targeting And Positioning

Market Segmentation Targeting And Positioning Market segmentation involves aggregating of prospective buyers into groups, or segments that have common needs and will respond similarly to a marketing action.  [1]  Nestle provide a wide range of nutritious food and beverages for everyone to practice a balanced and healthy diet and lifestyle. There are four types of major segmentation variables for consumer markets which include geographic, demographic, psychographic and behavioral. Segment marketing has given the company a clearer picture of their customers and competitors so that the company can come up with a more fine-tuned products and services that satisfied customers needs. Through market segmentation, targeting and positioning, Nestle can reach out to their customers more easily and serve their customers more effectively and efficiently. Segmentation We found out that Nestle classify their market by using geographic, demographic and psychographic segmentation based on consumer characteristics. In geographic segmentation, Nestle has divided their market into urban areas (cities) and rural areas (villages). Besides that, Nestle also uses demographic factor to segment its market, it consists on income level and educational level. The income level and educational level can be categorized as low, middle and high level consumers. Apart from that, Nestle uses psychographic factor to differentiate the market. The segmentation variables that Nestle uses are personality, social class and lifestyle. Nestle can groups individuals according to their personalities such as extrovert, self-disciplined or energetic. Nestle divides their customers into low social class, medium social class and high social class. Targeting A target market is a potential market that a company has decides to concentrate its marketing efforts and resources to enter those markets. Nestle segments its market by regions, income level, educational level, personalities, social class and lifestyle. By applying the information and observations that we get, we can simply identify the target market of Nestle. In this case, we found out Nestle focuses on urban areas rather than rural areas. The consumption of Nestle products is often in cities as compared to villages. This may be due to income and educational level. The people in rural area mostly could not afford the products of Nestle as it is considered as luxuries. They do not have strong sense of health consciousness due to educational background. This makes them the less attractive buyers. For segmentation by income level, Nestle has been targeting on those consumer who earn middle income and high income. People will purchase healthy and nutritious food and beverages when they have enough monetary resources to back up them. Those consumers with higher income tend to be the potential buyers for Nestle because they bring most profit into the company. Furthermore, for educational level Nestle tends to pay more attention to those consumers who has an education background. They will be more concern of their health and they will do more to maintain it. Through education, we can improve our knowledge and develop life skills which can contribute to individual and community health. Those people with an education background are more likely to practice and maintain a healthy and balanced diet as they know health is more important than wealth. For personality segmentation, Nestle is targeting consumers who are more outgoing and outdoorsy. It is because they require more energy and nutrition that they have lost during their activities. By adapting nutritional input to physical needs, they can get the most from their body.  [2]  These people wish to maintain their energy level and quick recovery after a hectic day by adapting a balanced diet that provides them with essential nutrients and energy. In addition, from the social class and lifestyle segments, Nestle is targeting consumers who are belong to the higher social classes. They have high purchasing power so that they can afford more luxuries such as Nestles products. These people are the target market of Nestle because they tend to be more health conscious. Nestles products often emphasize on nutritional value and health benefits that can improve ones lifestyle and health issues. As conclusion, Nestle is able to reach out to their customers that it can serve best and most profitably. Through segmentation and targeting market, Nestle can enhance the profits for their company and increase effectiveness in their marketing campaigns. Positioning Product positioning refers to the place an offering occupies in consumers minds on important attributes relatives to competitive products. Nestle positioned itself as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry.   [3]  Nestle uses the slogan Good Food Good Life to enhance lives, throughout life, with good food and beverages.  [4]  Nutrition content in their products is the main focus to strengthen their leadership in nutrition industry. To remain their position in that industry, they must identify their competitive advantages against their competitors. Nestle has listed out four competitive advantages of their company that may help their company to compete with their competitors, that are unmatched product and brand portfolio, unmatched research and development (RD) capability, unmatched geographic presence and lastly people, culture, values and attitude  [5]  . For unmatched product and brand portfolio, Nestle provide the largest range of food and beverages among all the food company. Their products range from global icons to local favourites that can adapt to consumer needs, tastes and preferences, making Nestle as a global brand that relevant to everyone and everywhere. Besides that, it is supported by unmatched RD capability that improves the products through innovation and renovation so that it can meet consumer needs and enhances consumer benefits. Nestle spent over billions of dollar on its RD just to ensure its consumer gets the essential nutrition that their body needed. Nestle has an unmatched geographic presence competitive advantage due to the number of countries where they presence. They have been in most countries for over decades and successfully created a strong relationship between their brands and their consumers.  [6]  This also means that they have has plenty of time to study about the local preferences and behaviors to improve their products taste to match the locals preferences. The most important competitive advantage for Nestle is their people, culture, values and attitude. The Nestle culture created a strong bond between their people with a shared set of behaviors and values into a single way of doing business. Their people are determined to deliver their goals as while as creating value to the public.  [7]   Marketing environment Marketing environment consists of microenvironment (internal environment) and macroenvironment (external environment). It embraces all the marketing team inside a firm and includes all the outside factors of marketing that affect the teams ability to develop and maintain successful customer relationships with their targeted customer group.  [8]  Nestle is using it to improve customer relationship management and adapt new strategies when it comes to challenges and opportunities. Microenvironment Suppliers Suppliers are the one who delivered the resources needed by the company to produce the products or services to the consumers. Any problems that incurred in supplier can greatly affect the company sales and damage customer relationship. We can divide the suppliers of Nestle into two groups that are labour suppliers and material suppliers.  [9]  Labour suppliers are in charge of the supply of labour required by the company to optimize their production level. Labour strikes and labour relations are the most important factor to maintain labour satisfaction for company to improve their efficiency. For material suppliers, they deal with the materials needed by the company to place the finished goods on rack. The quality of the material is everything that the company focuses on as Nestle is in the food and beverages industry. By maintaining the quality and quantity of these two supplies, Nestle is able to produce high quantity product to uphold their sales volume and customer satisfacti on in the long run. Marketing intermediaries It helps the company to promote, sell and distribute its product to the final buyers.  [10]  The physical distribution firms design the delivery chain for the company products to reach their final destination. The firms also in charge with the products safety without getting any damage while storing them temporarily. Marketing service agencies of the company helps to target and promote its products to the right market.  [11]  It acts as a communication channel between the customers and the company by explaining the features of the product and providing feedback with the help of survey for the company to improve the quality of the product.  [12]  Banks and insurance companies are financial intermediaries that help to provide monetary resources and protection to the product and company against risk that may be occurred during the operation of the company. Nestle works together with all marketing intermediaries to ensure their valuable customers have a clear image of their p roducts features. Customer Nestle sells its goods to reseller markets that provide the goods to final user at a reasonable profit. Nestle also deals with customer markets which consists of individuals and households that buy a wide range of its products. Nestle works hard on making the product available whenever the customer needs them to maintain customer satisfaction. Macroenvironment Political environment Nestle adhere to the laws and regulations that involve in its activities and the environment. The government may set quotas on the quantity of the products that it can supply and set the amount of taxes that the company must pays in order to conduct the business. To achieve a balance between them, Nestle participates in legislative and regulatory discussions between international organizations, government representatives, industry, scientific community and consumer associations.  [13]   Economic environment Customer purchasing power is majorly affected by a range of economic factors such as income levels, inflation, taxes, unemployment, exchange rates and mortgage rates  [14]  . The disposable income and living standard of a country may bring big business opportunities for Nestle or the other way round. Cultural environment Before Nestle start its operation in any country, it mainly focus on studying the societys cultural value, preferences and behaviors. This is because Nestle hopes its products can be accepted by the local with warm welcome and be competitive among other companies that operating at the same level.  [15]   Technological environment Technologies are the vital part of Nestle RD. Investment in technology will definitely help the company to reduce production cost and improve product quality. For example, Nestle have developed technologies that allow them to use natural vegetable oils instead of partially hydrogenated fats in Maggi bouillon cubes and seasonings.  [16]  With the help of technology improvement, Nestle can create healthier products across their product range and thus improve health and quality of life in a country.

Friday, October 25, 2019

Nothing to Donate :: essays research papers

Nothing to donate I am the Prof Main Entry: cu†¢ra†¢tor Pronunciation: 'kyur-"A-t&r, kyu-'rA-, 'kyur-&- Function: noun Etymology: Latin, from curatus, past participle of curare to care, from cura care Date: 1632 : one that has the care and superintendence of something; especially : one in charge of a museum, zoo, or other place of exhibit Main Entry: 1lav†¢en†¢der Pronunciation: 'la-v&n-d&r Function: noun Etymology: Middle English lavendre, from Anglo-French, from Medieval Latin lavandula Date: 13th century 1 a : a Mediterranean mint (Lavandula angustifolia syn. L. officinalis) widely cultivated for its narrow aromatic leaves and spikes of lilac-purple flowers which are dried and used in sachets b : any of several plants congeneric with true lavender and used similarly but often considered inferior 2 : a pale purple Main Entry: kha†¢ki Pronunciation: 'ka-kE, 'kà ¤-, Canad often 'kà ¤r- Function: noun Etymology: Hindi khAkI dust-colored, from khAk dust, from Persian Date: 1857 1 : a light yellowish brown 2 a : a khaki-colored cloth made usually of cotton or wool and used especially for military uniforms b : a garment of this cloth; especially : a military uniform -- usually used in plural - khaki adjective Main Entry: cu†¢ra†¢tor Pronunciation: 'kyur-"A-t&r, kyu-'rA-, 'kyur-&- Function: noun Etymology: Latin, from curatus, past participle of curare to care, from cura care Date: 1632 : one that has the care and superintendence of something; especially : one in charge of a museum, zoo, or other place of exhibit Main Entry: 1lav†¢en†¢der Pronunciation: 'la-v&n-d&r Function: noun Etymology: Middle English lavendre, from Anglo-French, from Medieval Latin lavandula Date: 13th century 1 a : a Mediterranean mint (Lavandula angustifolia syn. L. officinalis) widely cultivated for its narrow aromatic leaves and spikes of lilac-purple flowers which are dried and used in sachets b : any of several plants congeneric with true lavender and used similarly but often considered inferior

Wednesday, October 23, 2019

Management and its Functions Essay

Management is the process of coordinating people and other resources to achieve the goals of the organization. One key characteristic is the ability to empower rather than order employees to do their jobs. Effective empowerment depends on the leader and the employees building mutual respect, trust, and commitment. Leadership also possesses the ability to communicate by fostering an ongoing dialogue rather than issuing mandates. Now the leadership and management are defined, we can move on to describe management in terms of its four functions. These functions are identified as planning, organizing, leading, and controlling. How well managers perform these key functions determines whether a business is successful. Planning, in its simplest form, is establishing organizational goals and objectives and deciding how to accomplish them. It is the primary function, often referred as the â€Å"first† management function because all the management functions depend on planning. Managers engage in planning by determining where the firm should be going and how best to get there. Once goals and objectives have been set for the organization, managers must develop plans (or actions) for achieving them. A plan could be defined as an outline of the actions by which the organization intends to accomplish its goals and objectives. The company that I work for, 7-Eleven, I, as a manager, set a goal to sell as many products as possible to increase the sales. I have to ensure that the customer knows about the products we are selling. My number one target is the customer and the way to achieve is through my employees, who can provide the outstanding customer service and thus, the customer will come back. After goal setting and planning, the second major function of the management is organizing. Organizing is the grouping of resources and activities to accomplish effective and efficient results. From the reading, â€Å"Organizing activities include attracting people to the organization, specifying job responsibilities, grouping jobs into work unit, marshaling and allocating resources, and creating conditions so that people and things work together to achieve maximum success† (Bateman, 2004). Let’s first consider the example of an inventor who creates a new product and goes into the market to sell it. Eventually, as business grows, he/she will find that he/she needs  help. To begin with, he/she might hire a professional sales representative. Later, he/she might need to hire full-time sales staff, other people to assist with production, and an accountant. As he/she hires new personnel, he/she must decide what each person will do, and generally how that person can best take part in the organization’s activities. The way I work toward the organizing for the benefits of my organization is by providing at least week training to my staff about the products we are selling and its prices, promoting products to the customers, and ways to deliver excellent customer service. After a week of training, I oversee the employee I have trained, what I call as â€Å"shadow shift,† in which the trainee is evaluated for his/her performance. In addition, I hold weekly meeting with my employees for any questions, concerns, issues, and/or responsibilities. I delegate tasks to my personnel on daily basis and ensure that their obligations are understood clearly. The leading function is concerned with human resources within the organization. It is the process of influencing people to work toward a common goal as well as proving reasons for people to work in best interests of the organization. In other words, â€Å"It is directing, motivating, and communicating with employees, individually and in groups† (Bateman, 2004). Leading and motivating are critical activities for a growing company. Obviously, different people do things for different reasons – that is, they have different motivations. Some people are primarily interested in earning as much money as they can. Others may be spurred on by opportunities to get ahead in an organization. It is part of the manager’s jobs to determine what factors motivate workers and to try to provide those incentives in ways that encourage effective performance. For me, directing and motivating the employees is the most important function for the success of the company. I always tell my employees, â€Å"Be happy, and keep customers happy.† I believe that the communication is very important to keep the firm running smoothly; a good manager would always take care of his/her employees and make sure that they are appreciated for the hard work they put in. Therefore, I always encourage my personnel to talk over any issues or problems, if they have any, with me. Not only this, I always value them and make them realize that they are the most important component of the company and without them the  company can not move ahead. This way, a good relationship and trust is built between me and the employees and hence, the employees stay happy. With this, it gives them motivation to work for the best interests of the company. Regardless of how hard managers try, sometimes business activities don’t go as planned. Then, the fourth function, controlling, comes into play that evaluates and regulates ongoing activities to ensure that organizational goals are achieved. Reckon a rocket, for instance, launched to place a satellite. Do personnel simply fire the rocket and then check back in few days to find out whether the satellite is in place? Of course not. The rocket is constantly supervised, and its course is regulated and adjusted as needed to get the satellite to its destination. Thus, during this function, changes might be made to the plans in order to attain better success in the future. Therefore, the performance is compared and actions are taken according if necessary. Another example would be suppose that a specific firm establishes a goal of increasing its profit by, let’s say, 15 percent in a year. To ensure that its goal is reached, management might monitor its profit on monthly basis. After three to four months, if its profits have increased by 4-5 percent, then management might assume that the plans are going according to the schedule. Then, probably no action will be taken. However, if the profit has only increased by 1-2 percent, then the firm might take some actions or make some amendments to the planning to get things back on track. I can relate controlling to my organization because when the target is not reached to sell as many products as possible, I lower the price on the materials to meet the demands of the customers. For instance, if there’s a specific drink that is not selling as planned, I would try to sell it by promoting it for buying one sandwich and getting the drink free. A successful organization understands not only basic management functions, but also how to integrate these functions – planning, organizing, leading, and controlling – to improve revenues and profit and to win customer satisfaction needs. Each function tends to lead naturally to others; and if any one of the four functions is not conducted in effective manner, the company’s performance might fail. References Bateman, Thomas S. (2004). Management: The New Competitive Landscape, 6e. The McGaw-Hill Companies. Retrieved on August 10, 2004 from https://ecampus.phoenix.edu/content/eBookLibrary/content/eReader.h

Tuesday, October 22, 2019

Evolutionary Psychology Short

Evolutionary Psychology Short Buss came up with a theory that aimed at resolving a contextual-evolutionary problem, which is related to mating strategies among individuals. The study established that both men and women have evolved some psychological systems that characterize both short and long-term strategies. His study revealed that human beings tend to resolve short-term mating issues as opposed to long-term.Advertising We will write a custom critical writing sample on Evolutionary Psychology: Short-term Mating in Men specifically for you for only $16.05 $11/page Learn More A number of scholar differ on the role of strategy in mating, with some suggesting that it supports it is usually goal-oriented while others believing that it is made up of a force beyond an individual’s control. For some scholars, such as Freud and Jung, their view was that individuals seek in their mates features that resemble the characteristics of their opposite-sex parents. For some scholars, such as W inch, an individual looks for a partner with a characteristic that him or herself does not have. In other words, the individual is interested in complementarily whereby the traits of the partner would strengthen his or her character. Based on this, it is true that mating in human beings is always strategic, which is influenced by an individual’s choice and preference. Studies show that men have always pursued short-term mating, particularly when the benefits of reproduction outweigh the costs of maintaining such a relationship.  Due to some differences between men and women, men would tend to go for short-term mating as opposed to women. Some cultural, social, and technological developments in the western world have shaped the mating system among men. Cultural issues, such as reproductive opportunities, have influenced the development of short-term mating among men in the western societies. Women have to solve issues related to adaptation before engaging in short-term matin g while men have the ability of adapting faster, giving them an opportunity to cope better. This is a cultural issue since the society puts women in an inferior position and they have to understand the behavior of any man before engaging in a serious relationship, otherwise referred to as long-term mating. With some social developments, the issue of partner number has been of great concern to men in the western societies, which affects short-term mating. The idea of having so many women is fading away, with social developments. In the traditional society, a man would engage several women in a relationship, but the current western society does not tolerant polygamy. The issue of accessibility to sex is another technological development that influences short-term mating among men. As a man relates with a woman, he explores the best ways through which sex could be accessed (Buss, 2012).Advertising Looking for critical writing on psychology? Let's see if we can help you! Get you r first paper with 15% OFF Learn More Based on the prevailing circumstances, short-term mating is more adaptive for men as far as survival is concerned. Consequently, reproduction is not the way it used to be because many factors are considered before committing oneself to a relationship. Men try as much as possible to minimize costs and risks as they attempt to reduce commitment. Men are no longer interested in serious commitments that would consume their time. Short-term mating offers an alternative to men who are interested in wealth accumulation through business. On their side, women are interested in forming relationships that would help them extract resources, the issue of gene quality, and formation of long-term relationships. These are some of the things that short-term mating in men tries to resolve, as it saves men from unnecessary expenditure. Reference Buss, D. (2012). Evolutionary Psychology: The New Science of the Mind. New York: Pearson.